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LOGO DESIGN 

The STUDY 

The Study is a new bar and restaurant opening in the centre of Portsmouth in May 2017, the bar is aimed at both the student community and young professionals. The interior of the bar had undergone a complete redesign over the last few months and we were tasked with the creation of their brand identity. They wanted the brand to have a modern feel to show the direction the city is taking with a nod to the heritage of Portsmouth and it’s naval associations. It was also important that the logo complimented the bar interior. 

LOGO DESIGN 

The STUDY

To reflect the heritage of Portsmouth we created a modern crest to base the logo around, this was mixed with a modern, bold typeface to blend traditional and modern. The lines within the logo reflect the design of the bar which features strip neon lights and lots of linear lines and square boxes throughout the bar. 

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