A brand identity was required for a new nails and beauty venture; Lucy Bernier. We wanted to create a logo design and corporate identity that was feminine whilst also remaining fresh and stylish. This strong brand image was to be brought to life through a fully responsive website. The main features of the website to be to showcase strong imagery and the services Lucy offers.
To create a fresh and interesting brand identity we decided it would be best to focus on a strong type based logo with a brand icon to create a recognisable identity. The use of a detailed, feminine ‘L’ showcased on pastel shades and also a bold grey achieved this. We designed a clean and stylish website focused around strong imagery and the branding colours of grey and pastel pink. The website is fully responsive and features all the information required to promote Lucy’s business; services, prices and a gallery of images.